By building a new brand voice from the ground up on socials, we’ve come to define the tone of Suntory’s -196 Vodka Seltzer rollout in U.S. markets. We’ve grown our role and relationship with client from simply adapting existing creative to spearheading future campaigns, and set new records internally for not just our account but Suntory as a whole. How? By being weird, geeky, and responsive.